The written word is no longer sufficient to reach today’s consumer. No matter whether a business sells products and services to the general populace or to other businesses, consumers are drawn into integrated marketing strategies that include the use of audio and visuals. Marketing videos allow businesses to reach thousands or even millions of consumers while showcasing the features and benefits of their products and services. This guide explains the top 10 ways businesses can boost views of their marketing videos.
Make It Short and Sweet
Nobody wants to watch a marketing video that goes on and on. Keep it less than 2 minutes, explains this article on e27.com. If the video doesn’t capture the viewer’s attention in the first 10 seconds, the viewer tends to shut it off.