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What is Black Hat SEO and Why is it so Bad?

Black hat SEO is essentially a technique, in breach of a search engines terms of service, applied to a page or website to get its rank higher on a given search engine. Participating in these practices can get the site banned from the search engine and any affiliate sites as well.

This article should provide a clear outline as to why a trusted SEO company should be dealt with to avoid the consequences. In determining whether a technique is black hat or not, a good question to ask is, “will these techniques actually benefit the user, or is it only for the search engines to see?”