When it comes to web content, one of the biggest secrets to potential success isn’t really a secret. In fact, it’s a pretty common piece of advice. The problem is, most content marketers either don’t take it seriously, or they don’t understand how to act on the advice in a meaningful way.
What’s the advice? Write for a specific target audience. On the surface, this seems self-evident and straightforward, but if you think about it: Are you certain your content is tailored to one audience specifically? Or could it just as easily be applied to everyone?