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How to Make Your Instagram Marketing Matter

Instagram has proven to be an effective marketing tool for almost all brands. All brands, in general, enjoy a 4 percent engagement level with users on Instagram. This is remarkable compared to platforms like Facebook, where engagement tends to be less than 0.1 percent. According to market data, as many as 70 percent of Instagram users say they have looked up a brand they have seen on the platform. A higher number of Instagram users, over 60 percent, also follow brand profiles on the social network. So, Instagram offers ample opportunities for B2C companies to promote products and services. Here are several tips on how to boost your company’s existing marketing efforts on the popular photo sharing site: