“Have it your way” is the old slogan we’re all pretty familiar with from the fast-food industry—and the idea behind it is making huge waves in business. Letting customers leave your business with exactly what they want is one of the best things you can do to boost sales and keep customers coming back, especially if it’s difficult to find the product they really want anywhere else.
For example, a washer and gasket company that offers special order options in which customers can order custom-sized products is especially appealing to customers since they may not be able to find what they need elsewhere. Such a service is extremely valuable to customers, and it will entice them to use the service in the future and tell their friends all about it.
What Customization Does for Your Business
An article sponsored by Bain & Company says, “A Bain survey of more than 1,000 online shoppers found that while less than 10% have tried customization options, 25%-35% are interested in doing so.” And that number is rising all the time. That’s a large number of people you can help through customization, and it’s a major chance to boost your business. Here are some of the things that customization can do for you.