There are many ways to do link building to promote your business or any personal endeavor. While many are aware that it can be done on the usual place such as one’s website or blog, not many know that it can also be done in other avenues online. Going beyond one’s site when it comes to building links is vital if your goal is to stand out from the rest on your way to establishing authority and trust with your followers.
With the information overload people are experiencing in this digital age, it’s a good idea to be in several places online other than your own site. This way, you can include your links (both inbound and outbound) and from there, drive people back to your site.
So where do you start and how do you do it?
Various social media platforms allow users to post updates and this is where you can share your links. Most of them now particularly Facebook, Twitter, Google Plus and LinkedIn show the images included in the article you are linking to thereby creating a more attractive status update.
Apart from articles from your blog or from other websites, you can also include a link to YouTube videos if you have an interesting and useful information to share to your followers.
For businesses that have a budget to spare yet have no staff with sufficient knowledge on link building, they can opt to use third-party services such as Notable https://notable.com.sg/link-building-singapore/.
Another way to include links is to do guest posts on other blogs. You need to make sure, though, that the site is related to your niche and you get in touch with the publisher to find out what topics you can write on. Depending on your agreement, you can normally include several links to your articles including one back to your own blog or website.
You can also do the same step when submitting to article directories. Not all article directories, however, may allow links to be included in the body of your writeup but only in your author bio. Again, learn about their editorial guidelines first to ensure that you don’t violate them when you create and submit your article. Another thing you need to check is if the directory requires a fee for submitting articles.
Blog directories are also helpful in driving traffic to your site. Depending on your preference and budget, you can submit to both the free and paid directories focusing on blogs. Some of these paid ones even offer reviews in addition to a link to your site using your preferred anchor text. Make sure to read carefully their submission guidelines and if allowed, you can provide your own blog description.
Make Your Content Stand Out
When creating content for submission to other sites beyond your blog, focus on making it unique so it gets more attention after being published. There are several steps you can take to attain this goal.
Do include photos and images. As people are often attracted to visuals, photos including graphics can definitely grab attention. You can use images from the free online sources that provide quality photos.
If you’re writing how-to articles, you can include screenshots to show the steps or examples to your readers. This should be easy to do and you can simply use the Paint tool in your computer.
Videos are also a great addition to any blog post. Being an audio-visual format, they add more authority and a different content to your writeup.
If you want to include additional information in an audio format, the podcasts are the perfect choice. Again, just make sure it is closely related to your blog post or article.
Keep in mind that link building is an essential part of search marketing. If you’re doing it right and not limit yourself to your own website or blog, you can be sure to drive more traffic and achieve your desired goals moving forward.