Must-Use Online Tools for Small Businesses

online business tools

Small businesses are the drivers of the economy of many countries today and more are being launched. But in order for one to become competitive, they must keep up with the latest technology and use them for their advantage. Many digital and mobile technologies available today are ideal for businesses and when entrepreneurs embrace them, they can be sure to succeed in the future.

Online tools are in demand these days and depending on one’s preference, a business owner can use the free plan or the paid plan. The free tools, however, may have limited features hence, the paid plans are best if you want to use a particular service for the long term.

These software apps are strongly recommended for small businesses particularly those that accept payments online. Apart from being user-friendly, many do their work efficiently.


Invoicing software is very helpful as it allows users to focus on the more important aspects of running your business. Many are user-friendly but make sure to choose one that suits your needs.

Some tools such as Wave Accounting focus on managing payroll and business receipts while others such as Freshbooks can do various tasks from invoicing, time tracking and monitoring expenses. Hiveage is another invoicing software that offers specific online invoicing and billing service.

Time Tracking

To keep track of time spent by employees in performing their work and accomplishing projects, Togglr is a popular software to use. This tool is simple and easy to use and can ensure productivity in the workplace. It can also sync with iOS and Android app.

Time Doctor is also among the widely used owing to its accurate time tracking and time management features. A web-based solution, it can also monitor computer work session, record screenshots, issue reminders and make reports as well as invoices.


For purposes of marketing, email services should be utilized in addition to the social networking sites. MailChimp can help your business do email marketing campaigns. You can create and send out customized newsletters to your customers and followers.

HubSpot is another leading marketing solution which features apps for blogging, social media, lead management and marketing analytics. It allows users to create landing pages, calls to action, personalized emails and even a personalized website. Founded in 2006, it is effective in attracting visitors, converting leads and closing customer deals.

Customer Support

Providing fast and friendly customer support is also vital in business and with various online tools in place, this can be easily achieved.

Zendesk is a popular customer service software and support ticket system. Used by tens of thousands of organizations today, this cloud-based software allows businesses to interact with their customers in fast and easy manner.

Sprinklr, formerly GetSatisfaction, is another one that helps entrepreneurs build relationships with their customers. It is an online customer community that allows organizations to gather feedback from the activities of their customers.