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Jayvee Fernandez: Now Less of a Stranger

I’ve been a member of 9rules for some time, which for me has been a symbol of the power and diversity of great content. When the reins of 9rules was recently passed from the Triumvirate of Scrivs, Mike, and Tyme to SplashPress Media, I wondered what would happen to the tight-knit member community that had developed over the years. In recent times, the member community had lost its sense of camaraderie because we stopped getting to know each other. Jayvee, our new liaison, suggested that we start a series of interviews between members. Community building is best handled one-on-one, and so I heartily agreed. Here’s a little teaser about Jayvee, still a man of much mystery to me, but now less of a stranger. Thanks Jayvee for including me in the initial round of interviews.
David Seah


Do you feel that you are just as much a part of the “web world” working from the Philippines as you might be from, say, some other place?
I do. We’re a pretty westernized country. I’ve actually thought about this. If I moved to another country I’d still pretty much be doing the same thing as well as probably holding on to a brick and mortar job. So yeah, geographic location does provide context, but the web is the web.

What is your trigger food? That is, a food so delicious/attractive to you that you can not help but eat it when it’s placed in front of you.
Cheetos. The puffy ones. Or Tostitos. The ones with Hint of Lime.

As the world of blogging has transitioned from a niche attraction to mainstream arena, do you think the relationship between bloggers has become more distant in any way?

I remember the good old days in circla 2003 – 2006 when blogging was a vast ocean of adventure where anyone could “claim” his place on the Internet. I guess it took that much time as well for big corporations to develop a business model around the “new” Internet. For what it is worth, I think blogging in general has moved on to become more of an industry than it was a passion from many months ago. And this isn’t necessarily a bad thing. The blogosphere isn’t what it is today but I still feel that no matter what, there are still the same rewards for great content and community.

What do YOU think of Bob Dylan? What am I missing out on?

I think he’s a legend. 😉

What is the reason that makes you continue to blog?

I started blogging because I didn’t like being edited out by my editor. I hate to admit it but that’s the reason why I still do so today. Amidst the passion, blogging started out of a frustration and since then I’ve never looked back.

Do you have a life-career plan? Which ladders are you climbing, if any? Or are you making them yourself? Is it essential to have such a plan?

Given that I’m doing something related to the Internet, it is very hard to give very specific answers as the face of the web changes. All things taken into consideration, I do however have a career in publishing whether it be in print or on the web. And for the past 7 years the industry has been very good to me. I’ve worn many hats in the past but it seems that I will always have a home in the written (or typed) word.

I plot my future by generalizing the things I want to have and build my career around it. For instance, if you want to own a really big dog, you’d need to have a house with a decent sized lawn and the upkeep to provide for its food. So the dictates of your comfort is directly proportional to the type of job you wish for.

[Photo by Jan Acosta]