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Let’s talk about those “Thanks to our sponsors” entries

I have a question and I want you to be honest. Many sites integrate a “thank you” to their sponsors, listing the sponsors and perhaps some blurb about the company, as an entry on their site. These posts most likely will remain in the archive and usually appears in the RSS feed.

My question: Do you read those entries?

Personally, I don’t read them. I asked about 15 people I see online if they read them – they don’t. I don’t read them because they have zero value to me. I’d more likely click on an ad than pay attention to the “thank you” articles. Why? Because they usually aren’t tailored to be of any benefit to the reader. They are tailored more to fulfill an obligation to the advertiser.

As a blog owner, if you do that…why? Wouldn’t it be a win/win situation if the reader paid attention to content and clicked on it? Wouldn’t that make the blog/site more appealing to seek advertising in the future? Wouldn’t that give the site/blog an edge over others?

So tell me, do you read the thank you to our sponsor entries, particularly if they appear in your feed reader?