Categories
Business & Financer

Find The Right Domain Name For Your Canadian Business

For businesses taking steps to establish their online presence, the first thing they must create is a strong domain name. Your domain name is essential to your online brand as your website is the pinnacle of all your online activities – it is where your social media efforts land, it is another platform for making sales, it is also where you connect with your online community, turning frequent users into customers. Therefore, it is important for you to choose a name that is relevant, simple, and memorable. For an existing business, a version of your present company name, potentially with an inventive spin (without trying to be too clever) is recommended.

If your business name is already taken, you can easily distinguish yourself by including a word in the domain that describes the work you do. Always ensure you tie your name back to your brand. For example, if www.johnsmith.com is unavailable, you may consider www.johnsmithlawyer.com or www.johnsmithandassociates.com instead. A name with a keyword in this case helps the right users find you rather than receiving mislead hits that don’t actually fit the algorithm of users searching for services similar to the ones you offer. Your domain should be specific enough that when a prospective client finds you in the search bar, they don’t doubt that it’s you.

Categories
Site Tips

How to Make Your Website Load Faster

Website loading time is a crucial factor in satisfying your users. We already know that the average online user has a short attention span, and that also includes a short fuse for page loading times. According to KISSmetrics, the average Internet user will leave a website if a page doesn’t load within 6 to 10 seconds.

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If your website is so bogged down with features that you may think enhance its looks and user experience, think again. If it takes more than 10 seconds to load, then you might be missing out on a huge chunk of readers, not to mention sales or earnings from traffic.