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6 Websites, Directories, and Social Media Sites Your Business Should Be On

If you’re a business owner, you have to make a lot of difficult decisions with regard to where to advertise your business and how to position your brand. Thankfully, many websites, directories, and social networking platforms are completely free for anyone to use.

That means there’s no excuse for failing to put your name out there and claim your profiles. At a very minimum, you need to make sure your business can be found on the following six websites:

social-media-sites

1. Facebook

If you could only pick one off this list, Facebook would be the wise choice. The popular social networking site has 1.35 billion active monthly users now — a number that was hovering below 250 million only six years ago.

Aside from being able to position yourself in front of a large chunk of the world’s population, Facebook enables you engage with customers in unique ways and even implement effective and highly targeted PPC ads.

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Technology

The Secrets to Captivating Social Media Content

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In social media, engagement is key to a successful connection with followers. And you can only achieve this if you are regularly sharing quality content.

Social media content to be considered top quality goes beyond the manner it is written. It is all about imparting a strong message that people can learn from and use to enrich their lives on a daily basis. It has to be something valuable and captivating in order to gain a wider audience.

Aidan Cassidy, a city councilman in North Carolina and social media expert, shares tips on how to make your social media content rise above the noise. He pointed out that you need to know first where your target market hang out often and find out what they normally talk about. From here, you can create content that would encourage them to respond by sharing their views or giving feedback.

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Featured articles

Who You Friend on Facebook Could Affect Your Credit Score

facebook friends

Facebook can provide a lot of benefits when it comes to connecting with people from all over the world on a personal and professional level. But beware because it also has its pitfalls.

Did you know that who you connect with on this top social networking site can also affect your credit score? They can help you in terms of getting approved for a loan but on the flipside, they can also cause you to get rejected for a loan.

The reason is that some tech startups are now using social data to find out a person’s financial capability and credit history. While traditional lenders depend primarily on a person’s credit score such as FICO to determine if they’re worthy of a loan, there are now lending companies that utilize data from social networking sites to determine an applicant’s creditworthiness. As such, it may be time to be extra cautious in choosing your friends on Facebook.