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Identify, Track, Trigger: How Intelligent Auto Dealer Chat Works

Live auto dealer chat is not just the latest tool every dealer should have in their marketing arsenal, it’s also one of the most effective ways to optimize your website, generate more organic leads online, and build better customer relations. Live auto dealer chat works best when it’s fully managed, but still gives your sales team a chance to monitor and even intervene, so that they can provide their expertise and sales tactics when they have the time to jump in.

Another great way to utilize live auto dealer chat technology is with something called a behavioral intelligence system. A behavioral intelligence system identifies a unique IP address (that’s the location of a web visitor), tracks their user behavior (i.e., how they travel through your website and how long they stay on each page), and finally, trigger events (like an invitation to chat).