Smartphones have become a part of everyday life and some smartphone owners see the devices as extensions of themselves. As these devices become more prevalent and filled with so many features, it is no wonder why they are so popular. According to this article on the Times Dispatch website, marketing firms have conducted research into just what people are doing on their smartphones. The surprising results will have considerable effects on the way marketing is done in 2015.
Email is the number one activity that people do on their smartphones. Work email and personal email are both performed as people are tied to work on a nearly 24/7 basis. Email is still popular even with the advent of texting. Email is a leading way that marketers reach consumers on smartphones.