Businesses have a lot of goals. Poll a dozen business owners on their biggest focal point and you’ll get a different answer from each one. But if you were to really drill down and poll them on some of the things that they believe are most critical to their long-term success, you’d find that customer satisfaction ranks near the top every single time.
The problem with customer satisfaction is that it’s elusive. Very few businesses are able to consistently make customers feel special and cared for. If you can do this, you’re light-years ahead of the competition.