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Business & Financer

How to Use Your Podcast to Further Your Brand

In a world where people skim through printed content and video ads complete with images for the reader’s attention, content people can listen to remains just as popular and retains their attention for extended periods of time. This is why radio is still going strong while TV viewing is declining. It is why audiobooks are exploding while print book sales have slowed. And podcasts are becoming popular ways to listen to the content you want whether working or working out. Here are some tips on how to use your podcast to further your brand.

Find Subjects You Can Talk About

It isn’t enough to find topics to discuss. They need to be topics you can discuss expertly, provide your unique point of view, and talk about for at least a few minutes. If you sound like you’re reading the morning announcements when discussing industry trends, find something else to discuss.