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Improving Your Professional Skill Set in 2015: Data Analysis for Marketers

Going into 2014, the ability to make data-driven marketing decisions is one of the core skills that can set any marketing professional apart from the rest of the crowd, especially during the job-seeking process.

Most employers in the marketing and advertising fields want to see some experience with web, social media, email, mobile, and more traditional methods of data tracking on a resume, especially for candidates who seek a more senior position.

professional at work

In-depth analysis

There is something to be said for the kind of intense, data-driven analysis that cannot be replaced by any other type of knowledge or marketing intuition. You simply need to get “scuba gear”-deep into the data.