Website loading time is a crucial factor in satisfying your users. We already know that the average online user has a short attention span, and that also includes a short fuse for page loading times. According to KISSmetrics, the average Internet user will leave a website if a page doesn’t load within 6 to 10 seconds.
If your website is so bogged down with features that you may think enhance its looks and user experience, think again. If it takes more than 10 seconds to load, then you might be missing out on a huge chunk of readers, not to mention sales or earnings from traffic.