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Why Law Firms Should Have a Blog

Many law firms are joining the social media bandwagon today. Social media experts are seeing this as a positive development as it allows lawyers to reach out to their target audience in a more personalized manner. It enables them to establish themselves as so-called thought leaders in addition to their use of the traditional marketing methods.

Lawyers in the U.S. started using social media in 2012. This was when the Law Society issued a social media guidance for attorneys. The month of June in the same year saw the growing use of Twitter by legal counsels with an increase of 663 percent among people seeking recommendations on their social network.

lawyers and blogging

Apart from Twitter, Facebook, LinkedIn and blogs are considered the fastest and cheapest method of reaching out to clients and keeping abreast of the latest industry trends. And reports have noted that lawyers are taking advantage of these platforms not only to promote their law firms but also to gain advantage over their close competitors.