Going into 2014, the ability to make data-driven marketing decisions is one of the core skills that can set any marketing professional apart from the rest of the crowd, especially during the job-seeking process.
Most employers in the marketing and advertising fields want to see some experience with web, social media, email, mobile, and more traditional methods of data tracking on a resume, especially for candidates who seek a more senior position.
In-depth analysis
There is something to be said for the kind of intense, data-driven analysis that cannot be replaced by any other type of knowledge or marketing intuition. You simply need to get “scuba gear”-deep into the data.