For businesses taking steps to establish their online presence, the first thing they must create is a strong domain name. Your domain name is essential to your online brand as your website is the pinnacle of all your online activities – it is where your social media efforts land, it is another platform for making sales, it is also where you connect with your online community, turning frequent users into customers. Therefore, it is important for you to choose a name that is relevant, simple, and memorable. For an existing business, a version of your present company name, potentially with an inventive spin (without trying to be too clever) is recommended.
If your business name is already taken, you can easily distinguish yourself by including a word in the domain that describes the work you do. Always ensure you tie your name back to your brand. For example, if www.johnsmith.com is unavailable, you may consider www.johnsmithlawyer.com or www.johnsmithandassociates.com instead. A name with a keyword in this case helps the right users find you rather than receiving mislead hits that don’t actually fit the algorithm of users searching for services similar to the ones you offer. Your domain should be specific enough that when a prospective client finds you in the search bar, they don’t doubt that it’s you.