SEO is at the heart of website performance. Do it right and your website will top the rankings; miss the key elements and drop to the bottom. Of the countless elements that factor into SEO, though, one of the easiest ones to get wrong is links.
Links are an important factor in building your site ranking, establishing a reputation for reliability and quality, but there is a wrong way to use links. Known as black hat linking, these ethically questionable links are part of broader “black hat practices” that can hurt your site’s ranking.