In the arena of steadily advancing technology and devices, it’s vital for your business to take advantage of every opportunity to reach potential customers on their level. According to Ingrid Lunden at TechCrunch.com, about 80 percent of adults who use the Internet do so on a smartphone or similar mobile device.
This means if your mobile site isn’t optimized for user experience, you’re likely missing out on a huge opportunity to capitalize on customers who are already visiting your site via their phones. To get the most out of your mobile site, here are three tips for increasing customer engagement.
Click to Call
Giving your users the option simply to click on your phone number and instantly call you will make it so much easier for past customers and potential new ones to reach out. This can be especially beneficial if you’re a B2B operation that relies on your salespeople’s ability to close leads.