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How to Make Your Instagram Marketing Matter

Written by David Jones on March 22, 2017

Instagram has proven to be an effective marketing tool for almost all brands. All brands, in general, enjoy a 4 percent engagement level with users on Instagram. This is remarkable compared to platforms like Facebook, where engagement tends to be less than 0.1 percent. According to market data, as many as 70 percent of Instagram users say they have looked up a brand they have seen on the platform. A higher number of Instagram users, over 60 percent, also follow brand profiles on the social network. So, Instagram offers ample opportunities for B2C companies to promote products and services. Here are several tips on how to boost your company’s existing marketing efforts on the popular photo sharing site: (more…)

How the International Media is Covering Donald Trump’s Actions

Written by David Seah on February 16, 2017

Ever since he announced his candidacy for the U.S. presidency, Donald Trump has been hogging the limelight. And even until today that he has become the new president of the United States of America, he continues to gain international attention particularly from the media. In fact, reports have it that the media helped create the Trump phenomenon owing to their frequent coverage of him on television.

There’s no doubt that the new U.S. president’s popularity was driven by the media as confirmed by a recent study. The research done by Harvard’s Shorenstein Center on Media, Politics, and Public Policy looked into the news coverage of the 2016 presidential candidates by the mainstream media during the so-called invisible primary. According to the researchers, the most vital indicator of success during that period is media exposure and Trump achieved just that.

Specifically, the study noted that the coverage of major news TV networks from CBS, NBC to Fox News as well as major newspapers such as Los Angeles Times, USA Today and the New York Times was not the usual. It stated that their news coverage was more extensive and positive in tone and this boosted his polling numbers.

Hillary Clinton, on the other hand, got mostly negative news coverage. For the 11 months that the study was conducted, Clinton’s negative news overshadowed the positive ones.

Trump Gets Free Advertising

In terms of media value, the Shorenstein Center report said it was clear that Donald Trump enjoyed free advertising worth an estimated $55 million. Of that amount, the researchers said about $16 million came from New York Times alone.

Trump’s loud personality and use of the social media during his campaign attracted him to the major media outlets. And the researchers pointed out that most often, journalists are excited to cover what’s new, what’s unusual and sensational that can attract the attention of their audience.

For many journalists including political analysts, Trump is described as a disruptive force and a game changer. Even early on, there were already questions about whether his administration would be as unconventional as his personality.

Now that he has assumed the presidency, Donald Trump continues to gain much public and media attention. For example, his decision to ban citizens of Syria and six other countries in the Middle East coming to the U.S. has caused anger and confusion resulting in more media mileage. Immigrants and refugees who were stranded in airports have called out to Trump to be more considerate while civil rights and religious groups as well as activists have staged protest actions and vowed to fight the order implemented by the federal government.

How the Media is Reacting

But with all the media exposure he has been getting since last year, the new U.S. president is not in very good terms with the press. In fact, he boasts about his war with the media and remains hostile towards reporters.

Media outlets, for their part,t have also started to make changes in their activities, doubling their efforts and committing to fight back the false news being spread by the administration. Many are firm in their stand to cover Trump as they’ve done with other presidents in the past. some are even hiring more staff (junior and senior reporters as well as columnists, in particular) to ensure that they are covering the administration’s policies and affected communities well.

More importantly, media outlets are doing the best they can to provide fair, accurate, objective and comprehensive news to the public and maintain their credibility. They are bent on not letting their guard down despite the attacks made against them by the federal government. The only difference is that they are covering more extensively now than they were in the past to make sure they are not left behind on what the Trump administration is doing.

4 Ways to Keep Your Marriage Strong in this Digital Age

Written by 9rules Blog on January 31, 2017

couple using smartphone

In this digital age, there’s still hope for couples to make their marital bond last throughout their lifetime contrary to what some people believe that technology has adversely affected relationships. It’s true that interactions these days have been divided into the online and offline worlds but technology use should not be reason for relationships to go sour. In fact, the internet and mobile technologies have complemented the way people communicate today.

Married couples are the people who should benefit from the use of technology. Even if they’re apart from each other staying in different states or countries, they can still connect in real time anytime they want. (more…)

Don’t Use a Payday Loan – Try These Lower-Cost Options

Written by 9rules Blog on January 25, 2017

payday loans

Payday loans were invented as a quick loan process to get you money when you can’t make it to your next paycheck. People can obtain a few thousand dollars with less than perfect credit and are expected to make payments on their paydays.

If it sounds too good to be true, it usually is. Payday loans feature incredibly high interest rates and fees that gouge you if the money isn’t paid back almost immediately. They should be regarded as a very last resort, and there are often better options for easy financing. (more…)

How Do Rehab Centers Work for the Recovery of Drug Addicts?

Written by 9rules Blog on January 23, 2017

drug rehab center

Drug abuse greatly affects the human body and not many people who use and depend on illegal drugs are aware of this. The adverse effects normally show in both the physical and psychological being of a person. Some of the common symptoms include sleep changes or difficulty in getting sleep, decreased memory and cognitive abilities, abnormal heart rate and blood pressure as well as pain in the chest or lungs.

Those who inject drugs are more at risk of contracting infections and experiencing abdominal pain and liver failure. Just as drug addiction wrecks havoc in a person’s physical and mental health, the process of rehabilitation can be as difficult to deal with. There are several processes that an drug addict has to go through during treatment and it’s very important that the patient has the will to change his lifestyle to fully recover. (more…)