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How to Make Your Instagram Marketing Matter

Instagram has proven to be an effective marketing tool for almost all brands. All brands, in general, enjoy a 4 percent engagement level with users on Instagram. This is remarkable compared to platforms like Facebook, where engagement tends to be less than 0.1 percent. According to market data, as many as 70 percent of Instagram users say they have looked up a brand they have seen on the platform. A higher number of Instagram users, over 60 percent, also follow brand profiles on the social network. So, Instagram offers ample opportunities for B2C companies to promote products and services. Here are several tips on how to boost your company’s existing marketing efforts on the popular photo sharing site:

Find Your Target Audience

Your strategy will only work if it is delivered to the right audience at the right time. So, your marketing massage should be targeted to the right audience. First, you should find out what this right audience is. On Instagram in general, over 50 percent of users are under the age of 30. The platform is used by women more than men. Most users also come from urban or suburban areas than rural places. However, these are generic Instagram statistics. You need to compare these stats with the demographic stats for your business. For example, if your target demographic is under 30 and mostly lives in cities, Instagram will be a great place to market. However, if your target audience tends to be elderly men, Instagram will not be the place to spend money on marketing.

Create Social Proof

Your Instagram account needs social proof to continue attracting followers. One of the easiest methods for creating social proof is to buy Instagram views. When your profile seems popular, new users will be more inclined to follow your account. You can also try getting an influencer to link or share your Instagram posts.

Formulate Key Content Pillars

Each business is unique, so the content you produce should reflect this. In marketing, content pillars refer to content categories such as user generated content, product demos or human-interest articles. When marketing on Instagram, your strategy should involve coming up with content pillars for your business. Is your target audience stirred by human-interest articles? Then your team must strive towards creating highly compelling, human-interest oriented photos to share on Instagram. Rather than posting just whatever without a focus, build content pillars and incorporate them into your Instagram strategy for better results.

Improve Your Profile Bio

The profile bio for your business is like the face of your company on Instagram. Therefore, it should be written very well. Include brand slogans or taglines in the description. Write the bio in an informal manner like other human users on Instagram. But, make sure the message is succinct and is clear of spelling or grammar errors. Accompany the bio with a highly attractive profile picture as well. You can use the business logo for the profile picture.
Use the above strategies to make your Instagram marketing efforts more effective and engaging to potential customers.