Website loading time is a crucial factor in satisfying your users. We already know that the average online user has a short attention span, and that also includes a short fuse for page loading times. According to KISSmetrics, the average Internet user will leave a website if a page doesn’t load within 6 to 10 seconds.
If your website is so bogged down with features that you may think enhance its looks and user experience, think again. If it takes more than 10 seconds to load, then you might be missing out on a huge chunk of readers, not to mention sales or earnings from traffic.
Make your website load faster by:
Getting a good hosting package
You can read tons of articles about web hosting, the best packages, and how to choose the most appropriate ones for your needs, but sometimes, they just get ignored. However, I cannot emphasize just how important a good web host is. Choose the wrong one, and you might find your website load like a turtle. Worse, you might have a website that is always down. Do your research, and take your time. For example, take a look at the 1and1.com hosting package, which will give you information you need to determine if it’s the right one for you. At the end of the day, it’s not only the price that should matter. You should also look at the features that each hosting package offers.
Compressing your images
People love images, right? Each blog post should have images so that the reader won’t be bored.
That’s right, but did you know images can make your website load more slowly? If you want to make your website load faster, one thing that you should do is to make sure that images that are uploaded are compressed. You can do this in various ways.
One, if you have Photoshop, always make sure that you edit your images by choosing the “Save for Web” option. This will ensure that the image is optimized for online use.
Two, try Kraken, which has a free web version, so you don’t have to pay a single cent to compress your images.
For more image compressors that will help make your website load faster, read this: 18 Image Compressors to Speed Up Your Website.
Check for 404s and remove them
404s are part and parcel of the Internet, yes? Every site has its default 404 page, so there is absolutely nothing wrong with having bad links that point to the 404 page, right?
Well, your 404 page does have a purpose, but having a lot of links pointing to this page can put your servers to the test. That means adding more strain, which in turn leads to slower loading times, which is what we’re trying to avoid here.
What you can do then is to find those bad links, and either remove them or point them to the correct page. You can use Google Webmaster Tools to help you find those links efficiently and fix them as soon as possible.
Making your website load faster is something you should not consider as “optional”. To the contrary, it should be mandatory. That is, if you want your readers to stick to your site.