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Caviar Web App Brings New Eatery Options to Your Front Door

Written by 9rules Blog on November 21, 2013

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Our daily tasks, like picking up food to go, are getting increasingly outsourced. Whether you use a virtual assistant, courier service, or grocery delivery, there have been a few options for home food services over the past few years.

However, pickings have been slim, with only a few eateries such as Eat 24 participating in app services. But now a new contender has appeared on the scene: Caviar.

This new online food delivery service launched in New York City and Seattle in November 2013, after starting up in their home city of San Francisco. Foodies are thrilled to see some new dining options appear on this website, with local Seattle favorites like Senor Moose, Roxy’s Diner, and Wayward Vegan Cafe signed up as early participants.

New Yorkers have more variety to choose from, with eateries like Beecher’s Handmade Cheese, Corner Bistro, Go Go Curry, and Kashkaval delivering piping hot food to your door.

A culture of convenience

How far can we take our digital services? With Amazon Prime and Safeway delivering groceries, virtual assistants taking care of your errands, and hot prepared-food delivery services like Caviar, will we have any reason to leave our homes?

It’s difficult to say how far is too far. But Caviar can certainly help more than hurt: Their user-friendly, graphics-driven menu can help you put together a meal in a snap, whether you and your coworkers are working late on a project or if you’re a family in hurry.

Group scenarios

When you add menu items to your shopping cart on the Caviar website, you’ll notice a small button that reads, “Share your cart.” This lets you share a shopping cart link with you friends, coworkers, and family members.

This way, you can collaborate on a shopping cart remotely, instead of calling everyone to find out their orders. This can be ideal for massive orders.

Once you click this link, you’ll be able to monitor everyone’s orders as they submit them. You can lock the cart from any new additions by clicking on “Lock Cart.” An estimated delivery time range is displayed on the right side of the Shared Cart panel, so you can get an idea of when the food will arrive.

Another feature that sets this food web app apart is live GPS tracking. Have you ever been to a party where everyone is wondering where the food is? Well, now you can quiet anxious queries by pulling up the delivery person’s current location.

Caviar keys into some interesting customer psychology here: It can make customers less impatient by showing them exactly where their delivery is at any given moment.

Quality control

The name Caviar alone conjures ideas of premium food. So what makes their food selection different? The folks working with this start-up collaborate with the restaurants to create unique menus for Caviar members.

This extra bit of quality control makes the Caviar shopping experience unique. A mouth-watering, high-quality photograph accompanies every single menu listing. This lets you get a precise idea of what you’re ordering.

No more mystery sauces and unknown side dishes. The ingredients are specifically delineated underneath each menu item, so there should never be a question about allergies or unwanted components.

Caviar can help us order high-quality local food when we’re burning the late night candles. Businesses in Melbourne should keep an eye out, because Caviar and other food-ordering apps are quickly adding new locations to their repertoire.

We no longer have to plan for a long commute from the home or office during peak traffic times. Food delivery, courier, and grocery services are reinventing the way we approach our daily errands and purchases.

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