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Stuck In Web 1.0-ville
Written by Mike Rundle on February 7, 2006
The coolest image to make its rounds on t3h internets in awhile is a mashup (quick, somebody fund it!) of all “web 2.0″ companies’ logos, and I have to admit it’s pretty snazzy at full resolution. Peek at its colorfulocity:
Now I know what you might be saying are definitely not saying, and that is where is 9rules? Where is that 47-color leaf or flying dove with its wang out? Well 9rules readers, we are definitely not in that image. And I’ll tell you why: nobody knows what 9rules is! We’re not really a web application, however we do a lot of web app stuff. We’re more of a service than anything else, but the user need we are servicing is more indirect than, say, “people need another social calendar, and my company is a social calendar company” or “people need maps mixed with food & reviews, and my company is a food-review-map company.” I’d say the only way that we’re “web 2.0″ is that our logo contains orange and green, because according to this Flickr user, that’s your bread and butter right there.
To me, the term “web 2.0″ always screams “surface innovation“, where a lot of hand-waiving is used on the outermost layers of a service while the inner core is slippery and unstable — that metaphor can be applied to the application/framework/service the company provides as well as the company’s business plan . I’ll probably get some flack for that generalization, but when I see a company proudly waiving its “web 2.0″ banner I always assume that they’re using that as a masking device for the fact that real innovation may not be present. Of course there are “web 2.0″ companies that are doing some really cool stuff, but to even out the innovation curve there are also some “web 2.0″ companies that are working really hard on solutions with no problem.
So are we “web 2.0″ enough to be in that image? Probably not, but that’s not necessarily a bad thing. A lot of those companies are pre-revenue and are doing essentially the same stuff, and 9rules is neither of those two things. Some tech companies not on that list include Google, Yahoo!, C|Net, Ziff Davis Publishing, and SalesForce.com, so maybe being more like those guys and less like the 23 social calendar or Ajax homepage companies might just be a good thing 
Well it looks like I spoke too soon! The new version of the logo mashup will indeed have the 9rules technicolor leaf, so I guess some people think we’re “web 2.0″ after all 
February 7th, 2006 at 2:10 am
I agree it’s a good thing not to be labeled as Web 2.0. If anything I see not being labeled as a compliment on originality.
Who’d want to be characterized as just another generic startup?
February 7th, 2006 at 5:20 am
hi folks of 9rules,
your logo is already added to the second part of LOGO2.0_2, i am working on it
so don’t be sad!
greetings from berlin!
February 7th, 2006 at 11:49 am
Your sentiments about Web 2.0 mirror closely an article I drafted last week and will publish sometime this week or next. To say that your thoughts mirror mine is the highest compliment I have at my disposal
-JD
February 7th, 2006 at 12:12 pm
Web 2.0 Logo
This is kinda neat. Someone (Stabilo Boss) has created a montage of sorts using logos of all (well almost all) Web 2.0 companies. It looks really cool and you can tell that there’s a common theme in that they are all quite colourful. The i…
February 7th, 2006 at 12:15 pm
Web 2.0
This is kinda neat. Someone has posted a montage of sorts using the logos of all (well almost all) Web 2.0 companies. The end result is a really cool image which shows off just how colourful web 2.0 is. The image is posted on Flickr and I’ve post…
February 7th, 2006 at 12:17 pm
Web 2.0 Logo
This is kinda neat. Someone has posted a montage of sorts using the logos of all (well almost all) Web 2.0 companies. The end result is a really cool image which shows off just how colourful web 2.0 is. The image is posted on Flickr and I have posted t…
February 7th, 2006 at 12:45 pm
Hey Ludwig, nice to see ya! Thanks for the hookup
February 7th, 2006 at 6:12 pm
Hahaha! Flying dove with it’s wang out!
Love it…
February 11th, 2006 at 10:52 pm
Whenever I hear “web 2.0″ now, I always think of a quote from the Wired article about the web 2.0 conference, which featured some CEO saying “Web 1.0 was about commerce. Web 2.0 is people.”
Which quote, in turn, makes me think of Soylent Green.
Sigh. It just never gets old. The unfortunate side-effect is that I wind up chuckling softly whenever I read “web 2.0″ anywhere…
February 15th, 2006 at 9:55 am
[...] just an ajax UI on a useless service? It is Web 2.0! Is it in the montage talked about in this 9rules post? It is Web 2.0! Do the 12-14 Venture Capitalists (who own it, sit on its b [...]
May 23rd, 2006 at 8:43 pm
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