Bud Parr of Chekhov’s Mistress writes about how he was drawn to a book by its subject matter, yet was sold by the reviews of it inside.
Perhaps this can lend itself to how we think of testimonials. At one point I would have said that they were overused. But perhaps the fact that some testimonials add no value, while others that are well written can add an extreme amount of selling potential.
Maybe its not the amount of testimonials that matters, but the quality of them. Great article Bud.