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A good book about death?
Written by Colin Devroe on October 14, 2005
Bud Parr of Chekhov’s Mistress writes about how he was drawn to a book by its subject matter, yet was sold by the reviews of it inside.
Perhaps this can lend itself to how we think of testimonials. At one point I would have said that they were overused. But perhaps the fact that some testimonials add no value, while others that are well written can add an extreme amount of selling potential.
Maybe its not the amount of testimonials that matters, but the quality of them. Great article Bud.
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October 14th, 2005 at 3:25 pm
Thanks Colin. I would add that one of the reviewers I was familiar with and the other not. It was the content of their testimonials that ultimately sold it, confirming what you said:
“Maybe its not the amount of testimonials that matters, but the quality of them.”
November 13th, 2005 at 10:20 pm
Everyone should read The American Way of Death by Jessica Mitford.
It’s shocking, enlightening, and funny. It’ll make you mad, it’ll make you think, and it’ll make you want to be cremated and have your ashes scattered on a funeral director’s lawn.
It’s like Fast Food Nation, but about the funeral industry, and 40 years earlier. And it’s all relevant today.
May 11th, 2006 at 9:35 am
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April 20th, 2007 at 1:56 am
Hi there.
Reading your blog is quite difficult from time to time. This *may* be because you do things like start sentences with the word “But”, or perhaps it’s because you write such things such as the following:
Just because you *can* write things quickly and not re-read them before publishing, does NOT mean it’s a good idea.
Random8r (Julian).