9rules - The best content from the independent web.

Back To Blog

Subscribe To RSS Feed

Recent Blog Entries

Show Me The Money

Written by Scrivs on May 9, 2005

There are a lot of blog/content networks sprouting up this year, which should come as no surprise with the success of Gawker Media and Weblogs, Inc.. The problem with this uprising of networks though is that many people tend to link them all together and assume they follow the same business plan and philosophy. This couldn’t be further from the truth.

Every network has their own little “catch” and I have had a lot of questions with regards to what is the “catch” with 9rules. Where do I have to put the ads? How many times do I have to write during the week? What do we have to name our first born child? I can answer the first two and I will leave the third question for you.

How Many Ads?

Let’s use Kartooner as an example of a site within the network. If you visit Kartooner you will see there are no ads on the site. Why? Well because Erik didn’t want them. He wants to chronicle his life without worrying if he is receiving a certain percentage of clickthroughs. Fair enough. There was no special deal involved between him and the Network. He simply stated he didn’t want any ads and we were cool with that.

In the future if he wishes to add a revenue stream to his site we will gladly help him out. Till then though, you can view his site ad-free and we have no problems with that.

How Much Content?

Nothing is worse than having to be forced to write when you don’t want to, especially on your own site. Sometimes you just wish to walk away and have some free time so you can come back and continue to write quality content. We understand because we go through the same phases with our sites. If you are in the network you are here because we believe in your content. We look at your writing patterns and already have an understanding of how frequenly you write. We know that two to three high-quality entries can have just as much power as — or even more — than 100 blurbs scattered throughout the month.

There is something special about writing with freedom and that’s what we love about these sites so why would we change that? Admittedly if you disappear for 2 years we might question whether you should be in the network anymore, but why would you do that if you are having fun?

Stupid Business Plan

So we don’t require sites to have ads and we don’t require them to post a certain amount of content, this is quite possibly the dumbest business plan you have ever heard of. There has to be something we are not telling you…has to be, right?.

Here are the main conditions for joining the network:

  • We reserve the right to terminate your membership.
  • We require 60 days written notice if you wish to leave, which is something we never want to see because then obviously we failed at our job.
  • We require that you link back to the company site.

For members who wish to generate revenue from their site we have a revenue sharing plan in place (more on this in a later entry). Other than that there really is no “catch” that I can think of to confirm your suspicions that we are an evil corporation. Somewhere in between the inception of the web and now, we forgot how special great content is and why we are drawn towards it. Our goal is to bring content back to the forefront of the web at the risk of not becoming filthy rich (save that for the other guys).

If you look at the member sites before they joined the network and after they joined, the only difference you should see is that they now feature the 9rules Network logo. Why would we want to mess with a good thing? Sure it would be great if everyone wished to maximize their potential revenue from their sites, but not at the risk of lowering the quality of their site. Even though we are the 9rules Network it’s still your site, your rules.

  1. Chris J. Davis Says:

    Very well put, lucid article Scrivs. It is our nature as denizens of the web to mistrust first, fall in love second.

    Let’s make with the falling in love already!

  2. Greg Says:

    I agree with Chris, this is very well put. I’ll admit that I was skeptical when I read that Erik (Kartooner) was joining 9rules, but this seems to be an all things to all people kind of network, and that is to be applauded. Rarely in life do we have the ability to participate (in anything) almost completely on our own terms.

  3. chrispian Says:

    I have to admit from previous posts I was under the impression that the purpose of your netowrk was to make money, and I’m still sure that’s a big part of it. But I also assumed there would be rules for joining that would forward that agenda – and it’s not a bad agenda, it’s my agenda with all my sites. I am curious how it helps you to have a site in your netowork that doesn’t run ads and such. I know it links back to the network and that could be enough there, also there is the colaboration factor of having lots of creative people in the network. I like what you’ve got going here, always have. I’m just curious.

  4. Brian Breslin Says:

    so when are we going to find out what the business model really is? I know thats why I was reading this entry… This entry only explained your basic rules, not how you plan to make money, etc. ?

  5. Scrivs Says:

    Chrispian, we have a very hippy agenda and believe that if we provide great content to all readers on the web, money will eventually follow. And any site that can offer quality content will help the network out either through revenue or other means.

    It is quite possible that letting in sites without ads is a huge mistake, but until we have investors and public shares to worry about, I think we will be okay.

  6. chrispian Says:

    I don’t think it’ll be a mistake. I even think it could be smart in a business sense. If you let it sites like Kartooner who has great content and a solid standing in the community it raises up the view of his “neighbors” in the network. I think it’s a solid move. I certainly don’t think it can hurt, but it might not add directly to the bottom line, I still think it’ll help, as you do.

  7. kartooner Says:

    If it’s a matter of keeping the network alive, I’ll gladly put text ads on my site.

    At first I was hesistant to do so because I didn’t want to alienate the folks who read my site, but if its just a few text ads I’m cool with it.

    If I receive an onslaught of emails about wanting to stomp out my garden (I don’t have one) or push over my George Foreman Grill (again, don’t have one), then I’ll pull them. :)

  8. Matt Burris Says:

    Actually I think a site like Kartooner, even without an ad, will help 9rules in the long run, even when it comes to money. The quality of the site, and the person behind it, gives all the other sites on the network a good reputation, and I believe all the sites joining to the 9rules Network will have that quality, as well. People love quality content on the web, and tend to reward the people behind that with loyalty and respect.

    One of my sites, a gaming site, has been around for years, and I haven’t earned a dime off of it, neither by ads or by other forms of revenues. But when I fall on hard times, and need money to keep the site going or to improve it, then I would get donations if I ask for it. I’d estimate that I’ve been given thousands of dollars over the years.

    I’m a firm believer that if you build a quality site, then you’ll be rewarded, whether it be right away or down the line.

  9. Shawn Grimes Says:

    Sounds like a great network to be a part of Scrivs. I wish everyone involved great success. You have managed to get some quality sites in the network already and I know there will be many more to come.

  10. William Says:

    One of the things I like most about the network is the emphasis on quality content. For once in this world, someone puts money second and quality first.

    And like kartooner, I’d also place ads on my site if it became necessary.

  11. Brian Breslin Says:

    I really like the approach the new 9rules.com site has, thats a creative way of doing things. Gotta hand it to ya.

    Still curious as to how the money will come in. It can’t be just AdSense, because you’re giving up too much % to google for the convenience of outsourcing the sales team. I’m still waiting for one of these blog networks that keeps springing up to introduce a really cool way of making money that isn’t subscriptions (which doesn’t work unless you are salon.com) and is unobtrusive to the readers.
    Maybe I’ll have to come up with it…. if i think of something i’ll let you all know.

  12. Scrivs Says:

    It most definitely won’t be solely from Adsense. Most of it will come the same way other sites make money from advertising, but there are a couple other things we are working on in the background…just don’t know when those will be done.

  13. MarkB Says:

    Greetings.

    I’d like to join the network, or at least find out what is required to join the network?

    I’ve recently started a blog and am yet to customize it and make it look like the rest of my site.

    Could someone get hold of me and let me know whats required? Or perhaps leave a link where such information is stipulated?

    Appreciate it.

    View Site
    View Blog
    Email Me

  14. » Examining the 9rules Network: ProBlogger Says:

    [...] amining the 9rules Network

    Scrivs has been writing some interesting information about the 9 Rules network and how it all operates. People want to know the ‘c [...]

  15. MarkB Says:

    thank u!!

    now i know wat to work towards.

    have a great wknd

  16. Paul M. Dello-Stritto Says:

    I am alos wondering how to join the network…can someone send me any and all information. Thanks.

  17. Justin Says:

    god i’d love to be part of this network but i fear my site is just a little too unorthodox to fit in =(